How to Get your Blog Readers Beyond the First 100 Words

Let’s face it: Half your blog readers do not get beyond the first 100 words Incidentally, that’s why you should focus on creating fresh content using inspiring and provocative writing. It’s why you should never resort to cut-n-paste appropriation. Word-poaching is not only a violation of copyright — it also undermines and debilitates the entire… Read More

The Verification Process in Rock Journalism

We all know that feeling. It’s late and you’re very tired. You have just deleted a shed-load of unsolicited mail from your inbox. But one press release stands out. Perhaps the band’s name rings a bell. And the photo makes you smile. Maybe you are persuaded by the subject line that fools you into thinking… Read More